SMS marketing can help you retain your loyal existing
customers in a great way by assisting in a number of things like:
1. Staying connected
with them
The world is big, and products are many. It is therefore
likely to happen that if you do not pay enough attention to your customers
demand, chances of them switching to another product are very high.
But as long as messaging exists, you need not fret about
staying connected with your customers. Be it informing the customers about a
new offer or sale on a product, Bulk SMS marketing helps in staying connected with
your existing customers by informing them about the latest happenings of your
business.
2. Pitching the right
audience at the right time
Simply informing the customers about something new is not as
necessary as delivering the information at the right time is. And so is
possible with the help of Bulk SMS marketing.
Transactional SMS’s in particular help in transmitting
relevant information to the audience related to any important issue. Due to
this, your customers would be known to every possible fact you want to convey
them. And since no information would be lost, people would be bound to come
back to your services year after year.
3. Implement ONLY
specifically targeted campaigns
Would you like it if a certain marketer keeps spamming your
inbox with messages announcing the set of offers you have to make? Wouldn’t you
ignore him for better from the next time then?
One of the most effective things associated with SMS
marketing is that the entire marketing campaign can be implemented on the
specifically targeted audience only. And when the targeted messages will reach
the existing customers, they might show interest in purchasing the product.
4. Brand affection
More than brand recognition, it is brand affection that
matters the most. This is because if your customers are loyal to the particular
product/service you are offering them, they will always be interested to try
your services, no matter what.
And the best way to develop brand affection is to stay
connected with your existing customers, which you can do by bringing SMS
marketing into action.
5. Response is always
desired
Text messaging is the sole way that values the response of
the customers and assists in two-way communication by letting the customers
participate in the conversation.
For example: if you running a promotional campaign for
cold-drink, and if you desire response from the users regarding the taste of
it, and which content they want to increase or decrease in the same, it can be
done with the due help of Bulk SMS marketing since the customers can always give the
necessary feedback through messages.
6. Choosing the time
of reading the message lies up to you
The good thing about messaging is that you can always choose
the time you would want your customers to read your message. When the customers
come to know about what you actually want to convey, but at the time you know
is convenient for them, it will build their trust in your product/service, and
the retention rate would be even higher.
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