12 Tips to
Improve Your Bulk SMS Marketing Campaigns
Make the most of your bulk SMS campaigns with these best
practices and expert tips
At Mysmsmantra, we are dedicated to assisting you get the
most from your Bulk SMS marketing
activity. We understand the significance of achieving your dreams and can
propose at the first-class practices to maximize the capability of your cell
marketing campaigns, further to supplying a complete advertising toolkit on
Mysmsmantra platform.
We assist agencies use Bulk
Sms marketing efficiently, whether or not it's miles to build prospective
customer database, to generate leads with effective campaigns, to transform
them with unique offers or to hold existing customers through loyalty factors
and well timed comments method.
The consequences you acquire are often based totally on what
you learn from previous campaigns and huge information. And that’s why we propose
you to conduct campaigns that can be effortlessly tracked and come up with
granular analytics. It’s far imperative that you use this information to make
key choices, benefit treasured insights into customer conduct and campaign
effectiveness and continuously optimize your cell advertising campaigns to gain
the first-class results. Take a glance beneath at our pinnacle recommendations
to boom the overall performance of your next mobile marketing campaign...
1. Include a clear
call to action
Ensure that the reason for the SMS is made clear. You want
the recipient to act on your SMS, so tell them what they need to do to benefit
from the information they have been sent.
2. Track your
campaigns and optimize
Make sure you measure how effective you’re SMS marketing
campaign has been so you can improve it further next time. How many responses
did you get? What was your return on investment? Try texting different offers,
at various times of the day, days of the week, or target different groups of
customers, to find which works best for you. MySmsMantra provides granular
click through metrics for WebPages, files, and coupons attached with your SMS
campaigns.
3. Be prepared and
know when your customers respond
Pick the right time to send SMS campaigns to your customers.
If you want to generate an action or response then make sure you leave your
customers enough time during the day to do so. You can also use MySmsMantra
scheduler to draft your messages now and schedule them for delivery at any time
you choose.
4. Be concise and
keep it short
A single SMS message consists of 160 characters. For the
most cost-effective campaign you need to choose your words carefully. Get to
the point straight away, the benefit or reward to the recipient should be
clear.
5. Find the right
frequency
Should you send your SMS campaigns daily, weekly or monthly?
If you send messages too frequently, customers might get annoyed and
unsubscribe from the service. However if you leave it too long between
messages, the customer may lose interest and will have forgotten why they
subscribed in the first place.
There's no fixed amount of messages you should be sending
per week or month – the frequency needs to be fine-tuned based on your audience
and the purpose of your messages.
6. Create a sense of
urgency
Set an expiry date to your discount coupons and vouchers.
Limited time validity creates a sense of urgency for your customers and results
in higher conversion rates. MySmsMantra platform provides an easy way for you
to create, send and redeem mobile vouchers!
7. Don't overdo it -
less is more
Make sure you manage your contact groups properly, and avoid
repeatedly sending the same SMS marketing message to recipients. Keep your
communication fresh and engaging.
8. Keep your database
clean
it can be costly to continue sending messages to old numbers. Be sure to
regularly check and delete the numbers that can't be reached to save time and
money. Three strikes and you're out is a good principle.
9. Use keywords to
help grow your data
Use an SMS keyword (e.g. text OFFERS to 56263XXX to receive
discount coupons from your local shopping mall) to grow an opt-in list of
customers that choose to receive your SMS alerts. Print this everywhere and you
will easily grow an opt-in list of followers. SMS marketing can be intrusive if
sent to somebody who hasn't given their permission. Protect the reputation of
your organisation by ensuring all recipients have allowed you to communicate
with them.
10. Respect the
opt-out mechanism
Include a simple opt-out option regularly in your texts.
Always ensure you make it clear to your customers that they can stop receiving
messages from you at any time.
11. Know your
audience
Make sure that the recipient is going to be interested in
what you have to offer. It's likely that each offer or message will need to be
tailored to individual customer groups. Age, gender, location and past
purchases should all be taken into account when you send out your messages. For
example you wouldn't offer free lipstick to men, because it's likely the
response rate would be next to zero and some of your customers may choose to
unsubscribe as a result.
12. Personalize your
texts for a better experience
Use our mail merge feature and insert names, appointment times
or other customer-specific details into your messages for that personalized
message. You can also brand your text by setting the Sender Name on the SMS
message as your company name for maximum impact.
Know more bulk sms marketing visit: http://www.mysmsmantra.com/
