Summary: Having a frictionless communication is
essential to maintain a strong trust between the customers and the brand. Since
there are several convenient ways to reach the audience, such as bulk SMS,
email marketing, etc., bulk SMS is preferred as the most successful marketing
technique to convey business messages to the right audience. Let's see how.
In today's digitally evolving landscape, small
and medium businesses and their products are transforming at a higher pace.
Customer-first approach is very much deciding the success of the business
organizations in the competitive industry. If you are running a business, no
matter how big or small, you have to achieve frictionless communication with
customers.
Communication is always considered the
heartbeat of any marketing campaign and bulk SMS plays a vital role in
connecting businesses with the customer. For smoothly move the customers
through each stage of the sales pipeline, relevant and timely messaging
services is critical. Communication is essential for maintaining a strong trust
between the customer and the brands.
What Happens When Businesses Fails to
Communicate with Customers?
When businesses and the sales reps fail to
interact effectively with the existing customers and future prospects, sales
figures drop drastically. So, don't let your ideas fall into the ether and
develop a powerful marketing strategy that boosts sales and increase your
revenue.
Try to maintain clear and easy communication
so that your plans don't turn into failed opportunities. However, for building
a stable communication strategy, you need to run a well-organized marketing
campaign.
So, the question is, how would you do that?
Give your sales reps and marketing teams more
communication tools so that there is no communication breakdown. Employ a
communication channel that conveys your message to the right audience in a
proper manner. Bulk SMS plans are easily affordable, ensures a high success
rate, and fosters robust connectivity.
Here, we are talking about Bulk SMS
marketing.
Bulk SMS service serves as an easy fix that helps businesses
to build strong frictionless communication with customers. With the explosion
of handheld devices, SMS marketing has become one of the popularly adopted
communication channels.
Text messaging services allow brands to build
a level of trust in the brand level by level along the way. Creating awareness
about the brand is significantly essential, particularly at the initial stage
of the business. If you are a startup, you must be willing to build a
consistent trust as the consumers usually buy from the brand that they trust
the most.
To initiate a bulk SMS campaign, all you need
is a reliable bulk SMS service provider with a proven track record in
providing trusted services. Businesses prefer investing in creating compelling
content for better customer engagement.
Initially, you can start by sending discount
coupons and attractive deals to grab your customer's attention. Draft a
compelling message that includes the pain-points of the target audience and
encourage customers to buy the product. Remember that your SMS must be able to
convey your brand's message clearly to the audience.
Essential Statistics: Good to Know!
If you are still sceptical about adopting
bulk SMS marketing strategy, here are some vital statistics that will help you
in making the right decision.
ü In the financial year 2018, the mobile
advertising expense in India was recorded at 52 billion Rupees.
ü By 2023, the mobile advertising expenditure
in India is forecast
to grow at Rupees 304 billion.
ü Text messages have a 209%
better response rate than
other marketing strategies such as emails, phone calls, social media, etc.
ü SMS messages have 98%
open rates and 90% of SMS messages are read by the recipients within 3 minutes.
Apart from bulk SMS, another vital
communication channel that promoted frictionless interaction with customers is
email marketing. If stats are to be believed, 78%
of marketers recorded
an increase in email engagement over the last year. Personalized email
campaigns ensure convenient communication and improve clickthrough rates.
However, it is a well-known fact that many of
us are not as actively view our emails as we check our mobile phone messages. So,
it is very obvious that your email message remains unnoticed or unread for a
few days or even weeks. However, that's not the case with SMS. Impressive open
rate and high success rate makes SMS marketing the most preferred way to reach
the audience.
Due to a sheer number of existing smartphone
users, the benefits that a business gains from bulk SMS service are countless.
However, a business must select a reliable SMS service partner who can assure
guaranteed delivery of messages to the target audience.
