messaging to send and receive media including high-resolution images, high-definition
videos, and much more.
What is RCS Messaging?
With Rich Communication Services, an IP-based messaging
service, you get the features that allow you to communicate with your customers
in a way that SMS and MMS won’t offer. Simply put, RCS is the next-generation
messaging platform integrated right within the smartphone.
Similar to mobile apps like WhatsApp, Facebook, WeChat, and
iMessage, RCS gives you the ease of quick, interactive texting with the Google
Messages app. All you need is a reliable internet connection.
RCS Use in Worldwide
Industries
·
Food
& Beverage
RCS allowed a fast-food chain’s customers to place orders
instantly, resulting in increased conversion rates. The successful campaign
resulted in the adoption of the growing communication channel across industries
for marketing their respective brand.
·
Electronics
Retailers
An international consumer electronics retailer explains in a
demo video how it
used the rich features of RCS for sending details about the product’s location,
pricing, and images to the buyer. This results in giving customers confidence
in their transactions and marketers an opportunity to cross-sell products.
·
Transport
Providers
With RCS messaging, the transport operators can inform
clients of any closures or upcoming disruptions that can affect their journey.
This gives the travelers a chance to re-plan their journey right in time if
they need to. Hence, RCS allows transport operators to build brand loyalty to a
great extent.
Its really interesting post about the marketing method and i am happy to know about the Whatsapp Marketing Services. Keep sharing latest information.
ReplyDelete