How Bulk SMS Marketing Helps Business Engage Customers?
Summary: Adding bulk SMS marketing to business makes
you accessible to a wider number of customers and generate more leads. It
helps you improve communication and strengthen customer engagement leading to
long-term benefits. SMS Marketing is an omnichannel strategy that Allows for
cross-platform communication conveniently and affordably. The blog explains
some facts, benefits, and tips related to SMS marketing.
Undeniably true common truths about customers
and SMS marketing are that:
ü Everyone loves shopping more and spending
less
ü People want to save hugely while shopping
ü Customers like to receive promotional texts
H How SMS Marketing is helping small and medium
businesses?
ü Quick and clear call-to-action
ü Increase in online/ offline traffic
ü Better brand awareness, recognition
ü Improved offer/ coupon redemption
ü Strengthened customer engagement
ü Improved business-customer interactions
Have you noticed all these business benefits
of SMS marketing have something in common? What’s that?
Well, all these benefits increase revenue to
a significant extent. Isn’t it amazing?
Business Benefits of SMS Marketing
Out of all well-established marketing
solutions, Bulk SMS marketing is one that is highly affordable and faster.
An undeniably true fact is that small
business owners are always searching for a marketing strategy that is reliable
and affordable.
Reaching a maximum customer base in a little
investment is the main idea behind every single marketing campaign being
developed by small business owners.
So, there are some sure-shot reasons that are
responsible for the clear win of SMS marketing over other marketing solutions.
SMS messages are not annoying as the
customers are free to either read it or delete it without reading.
Unlike apps and push notifications, SMS
messages so not require mobile data and moreover, customers do not need to have
internet connectivity to receive and read the message.
As long as the customers wish to receive
business communication and are registered with the business, you can reach them
efficiently.
SMS marketing such as bulk SMS allows for
two-sided communication. That means businesses can get conversational with the
prospects rather than just sending them marketing updates.
Bulk messaging allows businesses to reach
customers by sending promotional messages that they actually read and responds
to.
The easy to afford marketing method gives
businesses an opportunity to engage with customers and getting them to take
quick call to action.
What Else You Need to Know About SMS
Marketing
So, you now that bulk SMS marketing is
affordable, effective, efficient, and undeniably result-oriented solution to
reach prospects and promote business. But do you know you have to do it right
to attract more customers and drive maximum sales.
Focus on customer engagement by interacting
with the new prospects effectively while listening to the older ones.
Value your older clients equally while
focusing on attracting new customers. Always remember that acquiring new
customers cost more than retaining the existing ones.
Engage your customers with your brand by
establishing real connections and listening to their product-related queries.
SMS Marketing TIPS & GUIDELINES: How to
Get it RIGHT
Now you know the impact of SMS marketing on
your customers, it’s time to know how to do it right to retrieve desired
outcomes. Let’s understand the tips to utilize very single bit of bulk SMS
marketing to take the business to the next level.
Ø Make Visually Inspiring Messages
We all know Bulk SMS marketing as a text message
but do you know that businesses can utilize it beyond texts and make it more
inspiring via visuals. The fact associated with visual messages is that they
are more memorable and convincing.
By adding visual elements in the text
messages, businesses can attract and engage more customers. Including emojis,
images and a bit of visual flair in the text makes it more appealing.
Ø Add a Sense of Urgency
Bulk SMS is unquestionably a perfect platform for
sharing time sensitive business information with customers. It’s an ideal
channel to communicate a discount offer or seasonal deal that is expiring soon
so that people can respond quickly.
A great advantage of SMS marketing is that
people read text messages within first few minutes of the receipt. So, it
assures that the business message gets read by the wider audience in minimum
cost and time.
Ø Run Timely SMS Campaigns
Timing is significant when it comes to Bulk SMS
campaigns. It can make or break a campaign. Bulk messages may engage tons of
customers, but it’s vital to send message on a right time to the right
customer.
Not only the marketers need to send bulk SMS
at the right time of the day, indeed they need to pay attention to holidays
too. Align your text messaging calendar to the upcoming holidays for getting
optimal results.
Ø Add Links for Quick Action
Don’t expect users to type up long URLs to
get to your website. A quick and clear call to action can make it easier for
customers to reach the website easily. Share a clickable link in the
promotional messages to direct customers to the desired destination.
It’s the prime responsibility of the
marketers to make sure that the whole process to the prospect to the website is
straightforward and that it takes as little as possible.
Ø Think Beyond Promotion
Business use SMS marketing for promoting the
product or services, but you can utilize it to share important information that
your customers may find useful. Develop text messages to help your customer
with information they want.
If you share business-critical information,
your customer will value you more and keep in contact for longer, sometimes
forever.
SMS marketing is a great way to convey
business messages to the customers via bulk SMS service. All you need is a
reliable bulk SMS service provider and a right marketing strategy to reach
effectively to the audience. Focus more on developing powerful SMS campaigns
and you will definitely get success in achieving the desired business goals.
